The CEO is typing now…
If a tree falls in a forest and no one hears it, does it make a sound? I believe it doesn’t—not because there's no sound, but because there’s no one there to experience it. And even if someone were there, whether that sound is beautiful or jarring depends entirely on who’s listening.
I use these same principles to help brands position themselves where they'll be heard, understood, and valued. You might have the best product or service, the most compelling story, or smartest strategy, but if the right people aren’t hearing it—or if it's not resonating with them—it might as well be silent.
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Every business has something unique to offer. We just need to make sure the world notices.

Adam Kula
Co-Founder